Brand Blue
The brand colour · logo · links · buttons
Blue Deep
Depth · pressed states · dark panels
Blue 900 / Ink
Headings · near-black navy
Sky
Secondary accent · quieter highlights
Mist
De-emphasised rules & large numerals
Usage guidelines
Lead with blue
The brand blue (#1695EB) carries logos, links, primary buttons and key emphasis. It is the one colour that signals ACCESS.
Let it breathe
Balance blue against generous whitespace and the neutral surface tint. Don't tile large fields of saturated colour.
Accent, sparingly
Lime is a highlight, not a background — reserve it for a single point of emphasis per view.
Hold the contrast
Keep body copy in ink or ink-soft on white or surface. Meet WCAG AA on every text pairing.
Exact values
Always use the exact HEX values below in both digital and print — never eyeball a tint.